Creating Your Personal Brand
The professional and digital world is forever changing, and as a result, your brand will need to evolve over time to stay relevant. This is also important as your career develops, and your body of work increases over time.
How do you want to be known professionally? What should people see and think when they spot your social platforms or website? This is important to know when creating your personal brand, as it helps to give a direction and allow you to put your best self forward.
Your personal branding should be consistent across all platforms – whether it is in the visual output or the written messaging.
It is also important to define your niche. Do you specialise in a particular industry or area, or are you covering a range of activity? Your personal branding should lean into this, allowing people to easily see at a glance what you are offering.
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