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Refreshing content is about staying relevant, improving visibility online, and keeping your audience engaged. There are several reasons why it’s an important activity, and one to undertake at relevant intervals throughout each year.

As of February 2025, Bluesky boasts over 30 million users. But what is it?

Launched as an independent project in 2021, the app offers a familiar, X-like experience - allowing posts of up to 256 characters, media uploads, likes, reposts, replies, custom feeds and features like vertical video and private messaging.

Refreshing outdated content is one of the most effective ways to boost traffic and engagement. Start by using Google Search Console to identify pages with little to no traffic or declining performance. Review these pieces carefully—check for outdated information, thin content, broken links, or topics that no longer align with your brand. In many cases, content can be updated, consolidated with related posts, or optimised with new keywords rather than deleted outright. However, if a page is beyond saving, remove it and redirect the URL to a more relevant live page. Regularly pruning and refining your content not only improves user experience but also helps maintain strong search rankings.

The UK’s Online Safety Act is now in effect, making online platforms legally responsible for tackling illegal content and reducing the risk of harm. This includes everything from child sexual abuse material and terrorism to posts promoting suicide or illegal drug sales. Platforms must also prevent children from accessing age-inappropriate content and offer clear ways to report issues. Covering social media, messaging apps, forums, and more, the Act aims to create a safer digital space — especially for young people.

Microsoft has announced that Skype will be retired in May 2025, with a shift in focus towards Microsoft Teams as a more modern collaboration platform.

Teams includes all the core features of Skype—such as 1-1 calls, group calls, and messaging—alongside enhanced capabilities like hosting meetings, managing calendars, and building communities.

Cheshire is at the forefront of the UK's net-zero transformation, driving innovation and economic growth through industrial decarbonisation. Projects like EET Fuels, HyNet North West, and sustainable aviation fuel production are reducing emissions and creating new business opportunities.

The Regional Skills Partnership (RSP) is a collaborative initiative transforming the workforce in Cheshire West and Chester to meet the demands of the clean energy sector. It aims to create thousands of jobs, address workforce challenges through upskilling, and provide nearly £900,000 in funding to support businesses transitioning to clean energy. Businesses can get involved by engaging with stakeholders, participating in skills mapping, and leveraging training plans to ensure a skilled and adaptable workforce.

The key to selling out an event or product lies in becoming 'oversubscribed'—creating more demand than supply. Daniel Priestly’s strategy focuses on building anticipation, engaging your audience, and nurturing demand through multiple touchpoints before opening sales.

By implementing a pre-launch registration process, establishing a waiting list, and maintaining consistent engagement, businesses can turn interested prospects into committed buyers. Creating urgency with limited availability, early-bird offers, and social proof helps drive conversions before launching to the public.

Once sold out, following up with customers and gathering feedback ensures continued engagement for future launches.

HyNet North West is a pioneering hydrogen energy and carbon capture project aimed at reducing carbon emissions from industry, homes, and transport. By saving over one million tonnes of CO₂ annually, it will drive economic growth in the North West of England, equivalent to removing more than 600,000 cars from the road.

Groundwork hosted a celebration event at Meridian House for the businesses that took part in the Low Carbon Mentorship programme. Attendees included representatives from each business, along with MP Andrew Cooper, who presented certificates to those who completed the programme. This was followed by a chance to celebrate and network.
Businesses across the region are making significant progress towards sustainability thanks to the programme, which equips individuals with the skills and knowledge to implement practical carbon reduction strategies.