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Social media platforms are quickly becoming search engines in their own right. Younger audiences increasingly turn to Instagram, TikTok, and YouTube for discovery, reviews, and how-to information. To stay visible, brands need to optimise profiles, content, and tags with the same care as website SEO.

OpenAI has launched ChatGPT Atlas, a new browser that merges search and chat into one seamless experience. With features like agent mode, users can complete tasks, research and book emails directly in the browser, all while benefiting from personalised, context-aware assistance. This represents a major step towards a fully conversational web.

AI is changing how people search, giving rise to GEO – Generative Engine Optimisation. Unlike SEO, GEO focuses on how content is trusted and surfaced by AI assistants. We now need to make content clear, credible, and easy for machines to cite.

Why should SMEs use vibe coding? David Edmundson-Bird, Faculty Lead in AI at Manchester Metropolitan University, explains.

Networking is a tool for engaging with the business growth and innovation ecosystem around you.

How can I build my business network, where can I meet clients or collaborators? These were the questions I asked myself when I was tasked with finding businesses that would be interested in joining our business growth programmes. The key to finding the answer was to engage with the local ecosystem of business support for small-medium enterprises (SMEs) and find out what events, and networks are available and where I could meet SME business leaders.

Manchester Metropolitan University is delivering a high-impact Innovation Accelerator programme designed to help you move quickly from concept to action. Taking place over two intensive days, this programme is perfect for founders, entrepreneurs, and small teams looking to bring new products, services, or processes to life.

Innovation. It’s a word we hear constantly in business circles, frequently bold, often buzzworthy, and sometimes a bit overhyped. But beyond the motivational quotes and keynote speeches, there’s a hard truth: innovation-active firms are demonstrably more successful.

To help visualise the journey a customer takes from discovering a business to taking that action, we often use what’s called a conversion funnel. This funnel-shaped model illustrates how the broad audience at the start gradually narrows down, with only the most interested and qualified leads converting at the end.

Meta have released a new video editing app for creators, called ‘Edits’. This app is designed to rival ByteDance’s CapCut, a popular short-form video-editing app, linked with TikTok.

Groundwork supports businesses on their journey to Net-Zero by offering expert guidance on the most suitable low-carbon technologies—from solar panels and energy storage units to air source heat pumps and LED lighting. Through site visits, carbon calculations, and tailored action plans, Groundwork helps organisations reduce emissions and cut costs. In one case, a business saved £55,559 and 40.8 tonnes of carbon annually.