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When building a successful agency-client relationship, managing expectations is vital. Without this, miscommunication and dissatisfaction may arise.

So how can agencies build that trust?

The address on your Google Business Profile is public, to help customers find your business on Maps and Search. However, if your business is registered to your home address, and you don't serve customers at this location, you can remove it and list your service area instead. 

There are various ways a client-agency relationship may be structured, depending on what the scope of the intended work is, and how much expertise is required.

Understanding these different types of relationship can help agencies tailor their approach to strengthen relationships or find ones that meet the demands of their ideal clients.

LinkedIn's 2024 B2B Marketing Benchmark report found that video was the top content type being used for marketing efforts.

As the Business Tapas Mini-Series wraps up, we want to hear from you! Whether you attended every session, just one, or couldn’t make it this time, your feedback is essential in shaping future events. Help us improve and tailor the next series by sharing your thoughts in our quick survey. Complete the survey here and let us know what worked, what could be better, and what topics you'd love to see next!

Refreshing content is about staying relevant, improving visibility online, and keeping your audience engaged. There are several reasons why it’s an important activity, and one to undertake at relevant intervals throughout each year.

As of February 2025, Bluesky boasts over 30 million users. But what is it?

Launched as an independent project in 2021, the app offers a familiar, X-like experience - allowing posts of up to 256 characters, media uploads, likes, reposts, replies, custom feeds and features like vertical video and private messaging.

Refreshing outdated content is one of the most effective ways to boost traffic and engagement. Start by using Google Search Console to identify pages with little to no traffic or declining performance. Review these pieces carefully—check for outdated information, thin content, broken links, or topics that no longer align with your brand. In many cases, content can be updated, consolidated with related posts, or optimised with new keywords rather than deleted outright. However, if a page is beyond saving, remove it and redirect the URL to a more relevant live page. Regularly pruning and refining your content not only improves user experience but also helps maintain strong search rankings.

The UK’s Online Safety Act is now in effect, making online platforms legally responsible for tackling illegal content and reducing the risk of harm. This includes everything from child sexual abuse material and terrorism to posts promoting suicide or illegal drug sales. Platforms must also prevent children from accessing age-inappropriate content and offer clear ways to report issues. Covering social media, messaging apps, forums, and more, the Act aims to create a safer digital space — especially for young people.

Microsoft has announced that Skype will be retired in May 2025, with a shift in focus towards Microsoft Teams as a more modern collaboration platform.

Teams includes all the core features of Skype—such as 1-1 calls, group calls, and messaging—alongside enhanced capabilities like hosting meetings, managing calendars, and building communities.