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Off-page SEO focuses on optimising external factors that influence your website’s search engine rankings. Key strategies include building high-quality backlinks, leveraging social media marketing, managing your online reputation, collaborating with influencers, creating valuable content, and actively participating in online communities. These efforts enhance your website’s authority, visibility, and audience engagement, contributing to better search engine performance.

AI tools like ChatGPT, Gemini, and Claude have transformed workflows, offering unique strengths. ChatGPT excels in versatility and creative problem-solving, Gemini shines in real-time factual precision using Google insights, and Claude emphasises ethical AI and contextual comprehension. Choosing the best tool depends on your specific needs and priorities.

Genuine consumer feedback is vital for reliable market research. To ensure honest responses, design surveys that are short, non-judgmental, mobile-friendly, engaging, and inclusive. By focusing on respondent comfort and diversity, you can gather accurate insights to drive better business decisions.

A well-structured website leverages content pillars to educate, engage, and convert visitors effectively. Content pillars act as central themes, supported by sub-pillars and additional content, creating a comprehensive hub of information. This approach enhances user experience, boosts SEO, builds trust, and drives conversions by guiding users through decision-making and offering valuable insights.

On-page SEO is essential for optimising individual web pages to improve their search engine rankings. Key practices include keyword research and optimisation, creating high-quality content, optimising title tags and meta descriptions, enhancing image SEO, and employing strategic internal linking. Focusing on these elements ensures better visibility and user engagement.

You’ve decided on your goals – now it’s time to break them into actionable steps. This can be personalised to your business, but ultimately it is important to outline the tasks, resources and timelines required to achieve each goal. From there, it is clear to see what needs to be done and when. 

Does your brand need a new lease of life? As we head into the new year, it’s the perfect time to take a look at what changes you can make to give your business a bit of oomph. 

So how can you revitalise your brand? 

Set your small business on the path to success in 2024 with impactful New Year's Resolutions. Learn how to strengthen your online presence, focus on customer feedback, improve finance management, and invest in employee development for a prosperous year ahead.

Ellesmere Port supports 24,100 jobs across 1,300 businesses, generating £1.4 billion in GVA. Origin, led by Cheshire West and Chester Council, is a collaborative initiative to advance energy technology and net-zero solutions, positioning the area as a leader in sustainable industrial development. Major projects include Hynet (low-carbon energy), waste-to-fuel plants, electric vehicle manufacturing, and a logistics hub.

The second workshop in the Business Tapas Mini-Series took place on the 12th December, and what a brilliant session it was!