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What is Personal Branding and Why Is It So Important?

Personal branding is the process of creating a brand identity that details how to project your company and its values to the world. Personal branding is about creating your own persona as a front for your business and sharing your expertise to gain business.

Why is personal branding important?

It makes you stand out against competitors in the field and allows you to:

  • Develop a unique value proposition
  • Demonstrate your expertise
  • Highlight accomplishments

It helps to establish credibility and trust online:

  • Communicate your experience and value to other
  • Establishes you as an expert in the field
  • Provides leverage for negotiating your salary

It helps to build a network online of likeminded people, and potential clients:

  • Greater visibility online to employers and clients
  • Opportunity to connect and attend industry events
  • Join professional associations
  • Maintain and nurture relationships


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Brand development is the process of creating and establishing your brand identity to ensure a stronger market presence. Creating a brand strategy ensures consumers are able to identify your brand as the business evolves.

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