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Brand Development

Brand development is the process of creating and establishing your brand identity to ensure a stronger market presence. Creating a brand strategy ensures consumers are able to identify your brand as the business evolves.

Start by evaluating your existing brand characteristics and the current market positioning. Development of your brand could include small changes to typography, colours or packaging style for physical products, to give some examples.

Your logo, colour palette and typography are all aspects that help to ensure your brand stands out against your competition. Defining your brand’s narrative, the reasoning and story behind your brand decisions can build a strong foundation for the brand, improving its resilience and clarity.

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What is Personal Branding and Why Is It So Important?

Personal branding is the process of creating a brand identity that details how to project your company and its values to the world. Personal branding is about creating your own persona as a front for your business and sharing your expertise to gain business.

Creating Your Personal Brand

How do you want to be known professionally? What should people see and think when they spot your social platforms or website? This is important to know when creating your personal brand, as it helps to give a direction and allow you to put your best self forward.  

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