What is Personal Branding and Why Is It So Important?
Personal branding is the process of creating a brand identity that details how to project your company and its values to the world. Personal branding is about creating your own persona as a front for your business and sharing your expertise to gain business.
Why is personal branding important?
It makes you stand out against competitors in the field and allows you to:
- Develop a unique value proposition
- Demonstrate your expertise
- Highlight accomplishments
It helps to establish credibility and trust online:
- Communicate your experience and value to other
- Establishes you as an expert in the field
- Provides leverage for negotiating your salary
It helps to build a network online of likeminded people, and potential clients:
- Greater visibility online to employers and clients
- Opportunity to connect and attend industry events
- Join professional associations
- Maintain and nurture relationships
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