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What is Colour Theory?

Colour Theory is the study of how colours are perceived and used in design.

When developing a brand, colour theory can be used to create a memorable brand identity and communicate a clear message.

It is important to be consistent in the colours and style developed to ensure continuity across all branding. This includes everything from marketing materials to your website, to your social media platforms and in any print media.

Here are some things to think about:

  • Don’t use too many colours. This can be overwhelming and confusing.
  • Make sure there is contrast between colours to ensure accessibility and readability.
  • Consider the psychology of colour. For example, red can often be associated with danger or excitement, whereas blue may be seen as more calming and peaceful.
  • Be aware of cultural symbolism to ensure the colours are appropriate for your target audience.

Read more on colour theory here.

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