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What is Affiliate Marketing?

Affiliate marketing is an arrangement by which an online retailer or advertiser pays commission for any traffic or sales generated from referrals.

Three different parties must be involved for affiliate marketing to work:

  1. The retailer/advertiser
  2. The affiliate partner
  3. The consumer

Thus, the affiliate partner (the person promoting the affiliate link) is rewarded a pay out for providing a specific result to the retailer or advertiser. Typically, this result will be a sale from the consumer, however it could also include outcomes such as receiving clicks to a website or getting downloads.

There are different marketing channels that may be used for affiliate marketing, and likewise, there are different ways to advertise. These include using influencers, bloggers, microsites, email lists and large websites.

Read more in depth about affiliate marketing here.

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