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Planning Your Business’s Social Media Presence Over Christmas

Businesses can use the festive season as an opportunity to connect with customers, however it is crucial to strike the right balance. Many people are utilising social media as a source of inspiration over the holiday season, whether that’s for décor ideas, recipes or gift ideas. In fact, 69% of shoppers between 25 and 34 years old say online influencers are a great source of inspiration for seasonal presents!

However, we don’t want our marketeers to be working overtime throughout this period when everyone else is enjoying time off! Here’s how to manage your social media.

Establish Objectives & Create a Content Plan

What does your business want to achieve throughout this period? Is it brand awareness, driving sales or fostering community? Consider your target audience’s preferences and behaviours during this time period, to understand what your content needs to do.

Creating a content plan helps to maintain consistent posting during a time when many employees are having more time off. Planning and scheduling in advance ensures that content is ready to go and social platforms continue to be updated regularly.

This can be done with the use of scheduling tools for social media. Your posts can be added to these tools and then shared on the specific days and times you decide.

Monitoring Social Platforms

Whilst content can be planned weeks in advance, it is important to build some time in to monitor each platform to allow for reactivity and to reply to any engagement. This is easier to manage over the busier periods when the content is created in advance – it gives you less to worry about!

The key is to ensure your business stays present and authentic throughout this period!

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