7 Ways to Make Your LinkedIn Profile Stand Out

LinkedIn is the largest professional digital platform, and is the perfect place for those looking to connect with likeminded people.  

Your LinkedIn profile is a chance to get your name and business in front of thousands of professionals, connect with them, and develop your career. So how can you utilise your LinkedIn profile to ensure you stand out on the platform? 

#1 – Add a headshot 

People like to be able to put a face to the name, and it makes your profile more personal from the get-go. Your headshot doesn’t have to be professionally taken in a studio, however it should be business suitable. How do you want people to perceive you? 

#2 – Draw people in with your headline 

This is one of the first thing someone visiting your page will read. It should be more than just a job title, and should instead show your speciality and what you can do for your company or clients. Who is your target audience, and what do you want to share with them? 

#3 – Highlight your experience and skills 

Don’t just copy and paste your CV – give insight into the skills and experience you have gained throughout your career. Put focus on accomplishments and highlight the areas where you’ve made a difference. 

#4 – Grow your network 

Connect with a range of people to help grow your network and build community. This allows you to stay up to date with what’s happening in the business world, as well as keeping up to date with digital news and events.  

#5 – Ask for recommendations 

These personal testimonials give insight into what working with you is like, and can help to bring in the right types of clients and business. 

 #6 – Share relevant content  

Content shared could include information relating to your business or services, alongside giving input into topics and news relating to your industry. By sharing relevant content alongside advertising your business, people will come to see you as someone to follow for useful insights into the industry. This helps to elevate your personal brand, resulting in more clients. 

#7 – Engage with others 

Add comments, repost from others, and share your thoughts on a popular topic. Engaging and speaking to others on the platform helps to improve your visibility, as well as providing the opportunity to connect with others.