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Visualising Brands: An Introduction to Branded Collateral

Branded collateral is any creative asset designed to promote your business, whether it is a physical or digital item. Any collateral must align with your brand’s strategy and be consistent with your visual and verbal identity for cohesion.


Types of branded collateral may include:

  • Stationery such as business cards, newsletters and notepads
  • Digital banners, adverts and newsletters
  • Printed brochures, flyers and posters
  • Signage
  • Promotional items such as pens or tote bags


All branded collateral has a specific function, and each type will be designed with a particular audience or goal in mind. Branded items are useful to have as they create a professional first impression, provides a simple way to share details with your audience and maintain brand awareness.

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Personal branding is the process of creating a brand identity that details how to project your company and its values to the world. Personal branding is about creating your own persona as a front for your business and sharing your expertise to gain business.

Creating Your Personal Brand

How do you want to be known professionally? What should people see and think when they spot your social platforms or website? This is important to know when creating your personal brand, as it helps to give a direction and allow you to put your best self forward.  

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