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Visualising Brands: An Introduction to Branded Collateral

Branded collateral is any creative asset designed to promote your business, whether it is a physical or digital item. Any collateral must align with your brand’s strategy and be consistent with your visual and verbal identity for cohesion.

 

Types of branded collateral may include:

  • Stationery such as business cards, newsletters and notepads
  • Digital banners, adverts and newsletters
  • Printed brochures, flyers and posters
  • Signage
  • Promotional items such as pens or tote bags

 

All branded collateral has a specific function, and each type will be designed with a particular audience or goal in mind. Branded items are useful to have as they create a professional first impression, provides a simple way to share details with your audience and maintain brand awareness.

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