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Using Yoast for SEO

SEO is a complex topic to learn and understand, however tools such as the Yoast SEO plugin for WordPress are there to provide a user-friendly guide into incorporating best practises within a website.

The Yoast plugin provides a structured guide within the editor of a post or page to ensure that written content is hitting all the right aspects of SEO to improve the chance of ranking, from highlighting a focus keyword, writing a meta description, including internal and external links and more.

Follow the beginners guide to Yoast SEO to get started.

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SEO for Socials

Social media platforms are quickly becoming search engines in their own right. Younger audiences increasingly turn to Instagram, TikTok, and YouTube for discovery, reviews, and how-to information. To stay visible, brands need to optimise profiles, content, and tags with the same care as website SEO.

What’s the difference between SEO and GEO?

AI is changing how people search, giving rise to GEO – Generative Engine Optimisation. Unlike SEO, GEO focuses on how content is trusted and surfaced by AI assistants. We now need to make content clear, credible, and easy for machines to cite.

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