A Simple Guide to GEO
What is GEO? Standing for ‘Generative Engine Optimisation’, GEO is the process of improving your visibility within AI-generated responses, such as those created by tools like ChatGPT or Google’s AI search.
Rather than driving clicks, GEO focuses on getting your business and content included, referenced or cited in AI answers.
When deciding on which content to include, AI systems look for patterns across multiple signals online, such as:
- Trusted websites and authoritative content
- Consistent mentions across different platforms
- Clear, extractable information
- Recent and relevant content
How to optimise for GEO
- Build your brand’s online presence and ensure it appears across all the relevant directories, social platforms, and websites.
- Be consistent everywhere online. Your messaging, services and descriptions should align across all platforms.
- Create quotable content; clear definitions, statistics and insights are more likely to be reused.
- Earn mentions beyond your own site to help reinforce credibility.
- Keep content up to date, as fresh and relevant information tends to be prioritised.
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