Using WhatsApp Channels for Business

WhatsApp introduced the feature ‘channels’, allowing users to get information and relevant updates from businesses or people of interest directly in the app. Channel updates appear in a separate tab of the app, away from your personal chats and calls, under ‘Updates’.

While some features might feel familiar to WhatsApp chats, channel updates are a one-way broadcast rather than a conversation. The messages you can send in Channels can include different types of formats, including text, pictures, stickers, links, videos, polls, and audio clips.

Followers can’t reply directly to updates or send messages to channel admins. Instead, they can show their interest in a channel’s content by voting on polls or adding emoji reactions to channel updates.

Why should you use WhatsApp Channels for your business?

Using WhatsApp Channels for your business can be a great way to increase visibility and engagement with your customers, keeping them in the loop with everything happening with your business.

Share valuable information

WhatsApp Channels act almost like a forum for your business, where you can share useful information with customers to keep them updated. For example, maybe you have a new product or service releasing, perhaps your shop opening times have changed, maybe you have a sale on. You can immediately inform your customers through this channel.

Improve customer satisfaction

WhatsApp Channels can also be used for providing clear instructions and customer assistance about matters that affect a range of customers. This interpersonal channel, which is easily accessible to your customers, lets you provide support in real-time, thereby improving overall customer satisfaction.