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How Does WhatsApp Communities Work?

Interest: Marketing Tools

Written by: Dan

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WhatsApp communities is a feature that allows large organisations to manage all their WhatsApp groups in one place. Members of this community can send messages to the primary group, or to the subgroups.

Communities are helpful for larger organisations to bring related groups to a single place. For example, an educational institute can bring several class groups into a community and manage them efficiently.

When you make a new community, it creates an Announcement group with you as the admin. This allows you to reach members with important updates, regardless of the subgroup they are in, without the need to forward the text to different WhatsApp groups.

In contrast to this, if you send a message to a subgroup, only that group sees it.

Here are some helpful things you can do in groups that are part of communities:

  • Create events.
  • Share polls.
  • React to messages.
  • Share files.
  • Controls for admins.
  • Reply to community announcements.

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