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Preparing Your Website for Christmas Traffic

With the convenience of online shopping, more and more shoppers are turning to the internet to do their Christmas shopping, with the figure continuing to rise each year. If you find that the festive season brings in more traffic compared to usual (especially if you run Boxing Day sales!), this increased traffic can present both opportunities and challenges. 

Here’s some of the more technical things to think about, to ensure a seamless shopping experience. 

Optimise Website Performance 

  • Optimise images, reduce any large file sizes 
  • Streamline code to ensure everything runs smoothly 
  • Optimise page loading times 

Check Server Capacity 

  • It may be that you need to scale up the available resources for this period. This is something you can speak to your host about, to assess the current server capacity and whether upgrading is something to look at. 

Mobile Optimisation 

  • Many users are accessing websites through mobile devices, so being mobile-ready is essential. Test the user experience to identify and resolve any issues before the festive season.

Read more about Technical SEO. 

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