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Keyword Research SEO

Understanding keyword research and how a target audience are using search engines is key to bringing users in to a website. Doing research will help to answer questions such as:

  • What are users searching for?
  • How many people are searching for it?
  • How do they want that information presented to them?

Keyword research is the process of finding search queries that are relevant to a business and customers, and understanding which keywords are bringing users onto a site.

Semrush have an ultimate keyword research guide for SEO to get you started

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