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Paid Amplification with Google AdWords
Google search is used up to 3.5 billion times a day, and each search offers an opportunity for your brand to be seen. Google Ads allows you to advertise your products/services and with the right strategy, it has the potential to make big differences in leads and sales.
How does it work? Google’s AdWords is a pay-per-click (PPC) model. It means marketers target a specific keyword and make bids – competing against others targeting the same keyword.
When users search for a keyword, and the results appear on the search engine results page (SERP), paid advertisements sit at the top. The placement of your ad depends on your budget, and the competition.
Use the sources below to get started.
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