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Paid Amplification with Google AdWords

Google search is used up to 3.5 billion times a day, and each search offers an opportunity for your brand to be seen. Google Ads allows you to advertise your products/services and with the right strategy, it has the potential to make big differences in leads and sales.

How does it work? Google’s AdWords is a pay-per-click (PPC) model. It means marketers target a specific keyword and make bids – competing against others targeting the same keyword.

When users search for a keyword, and the results appear on the search engine results page (SERP), paid advertisements sit at the top. The placement of your ad depends on your budget, and the competition.


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