LinkedIn Post Ideas to Help with Engagement
What types of content perform well on LinkedIn? This depends on your industry and the topics that you are sharing, however posts that are informative, visual and easily consumable typically perform the best.
Informative Posts
Professionals on LinkedIn tend to be hungry for information and insights into the industry they work in. Sharing your expertise and offering your perspective on trends or insights is a good way to encourage engagement.
Visual Posts
On LinkedIn, visual content such as short video clips, images, infographics, and carousels are some of the most shared and engaging types of content. Leveraging these formats can help your posts to stand out in feeds, as it helps to break up the text and provides a visual aid to grab attention.
Readable Posts
Short-form content tends to hold attention better, as people are quite often skim-reading and quickly scrolling through content. If presented in a way that is easy to read, alongside being visually attractive, users are more likely to engage.
Examples of content that incorporate the above points include:
- Tips and how-to guides
- Round ups of industry news
- New statistics or research
- Insights into tools or useful websites
- Chatty clips talking about your experiences
- Sharing your workspace, or personal processes
- Sharing photos from any events attended
Related articles
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!
