Difference Between Organic and Paid Content on Social Media
Used for varying purposes but ultimately aligning under the same goal of increasing awareness of your products and services, Organic and Paid form the two main types of content on Social Media.
Organic social media refers to posts and other content that is shared for free by all users (both businesses and ordinary consumers) on their respective feeds.
As a business, those who can see your Organic posts are;
- The majority of your followers
- If those followers decide to share your content, their followers also
- Users following or engaging with any hashtags you have used
Paid social media on the other hand, aligns more closely with traditional advertising. The process involves businesses paying the Social Media platforms to amplify their reach or visibility beyond those outlined above. The posts are then shown to these new targeted audiences (specified by the business), with the business charged for each time that content is viewed.
Why consider Paid Social Media in addition to free Organic posts?
- Promote your messaging to a much wider audience
- Target a specific demographic of users based on their age, interests and other filters
- Drive leads, sales and conversions
- Increase your following, which can then be targeted with Organic posts
- Reach your business goals more quickly
For an informative overview of the core differences between Paid and Organic Social Media Posts, read this,Hootsuite article; https://blog.hootsuite.com/organic-vs-paid-social-media/
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!