Developing Your Brand Identity: The Impact of Brand Logos
Consumers are exposed to thousands of logos daily. Whether that’s when they are at home watching TV, scrolling through the internet on their phone, or walking down the street to go shopping.
Logos are everywhere!
They are one of the first things that will draw a consumer in and are the key to ensuring consumers recognise your brand’s presence. You want to grab the consumer’s attention, so they want to find out more.
Typography, colour, and visual elements are important pieces to creating a logo. Think of some of the most popular brands, and you’ll be able to associate a colour or specific font with them – Coca Cola, Google, IKEA, McDonalds, Barbie.
Each element should represent your brand and business, helping to raise visibility and awareness.
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