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An Introduction to Colour Palettes

A colour palette is a carefully selected set of colours that work together and are used consistently across different visual elements. There are different types of colour schemes that can be used to help create your brand’s colour palette.

These include:

Monochromatic: This palette includes different shades and depths of a single hue/colour. This is a simple colour scheme, as all shades are taken from the same colour therefore match well. However, these palettes can, in some cases, feel ‘boring’.

Analogous: This consists of a main colour, pairing it with the colours from either side of it on the colour wheel. These palettes tend to have a lower contrasting and softer design.

Complementary: This is based on colours that are opposite each other on the colour wheel. This colour scheme provides contrast and is best when using one main colour across visuals and a second to accent designs.

Triadic: This colour palette includes three colours from equidistant points on the colour wheel. It creates a more diverse palette and can offer high contrast.


Discover more on colour palettes here.

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