A Quick Guide to On Page SEO

On page SEO is a vital component when it comes to search engine optimisation. Focusing on optimising your website pages and content, managing your on page SEO helps to improve ranking within search engine results pages.

Here’s some of the most important aspects to look at:

Keyword Research & Optimisation

• Incorporate relevant keywords that align with search intent
• Place keywords within page titles, meta descriptions, headers and content
• Maintain a good balance of keyword usage to avoid keyword stuffing

High Quality Content Creation

• Include informative, engaging and valuable content that addresses your audience’s needs
• Longer, in-depth content tends to perform higher in rankings
• Structure your content using headings, subheadings and bullet points to improve readability

Title Tags & Meta Descriptions

• Accurately describe your page’s content through these tags
• Write persuasive meta descriptions that entice users to click through to your page

Image Optimisation

• Use descriptive alt text for images to improve accessibility and SEO.
• Compress images to reduce load times and improve page speed
• Use keyword-rich filenames for your images

Internal Linking

• Link to relevant pages within your website to improve navigation and improve user journey
• Use keyword-rich anchor text for your internal links that accurately describe where the link is directing to