4 Reasons to Refresh Your Existing Content
Refreshing content is about staying relevant, improving visibility online, and keeping your audience engaged. There are several reasons why it’s an important activity, and one to undertake at relevant intervals throughout each year. Here’s just a few:
Improve Traffic Opportunities
Regularly auditing older content on your website allows you to identify any low-ranking articles or those with untapped keyword opportunities. Refreshing this content helps you to improve current keywords or optimise for new ones, helping to gain more visibility in search.
Revive Old Content
Had an old post that performed well? Check that it is still up to date – have a look at any links, images, statistics, data.
Traffic Started to Dip?
Refresh your existing content by updating metadata, checking the content is relevant, update any keywords and images.
Stay On Trend
Digital content and consumer tastes change quickly. Update your content to ensure your website matches current trends and news, and is relevant to the industry you are in.
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