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The key to selling out an event or product lies in becoming 'oversubscribed'—creating more demand than supply. Daniel Priestly’s strategy focuses on building anticipation, engaging your audience, and nurturing demand through multiple touchpoints before opening sales.

By implementing a pre-launch registration process, establishing a waiting list, and maintaining consistent engagement, businesses can turn interested prospects into committed buyers. Creating urgency with limited availability, early-bird offers, and social proof helps drive conversions before launching to the public.

Once sold out, following up with customers and gathering feedback ensures continued engagement for future launches.

HyNet North West is a pioneering hydrogen energy and carbon capture project aimed at reducing carbon emissions from industry, homes, and transport. By saving over one million tonnes of CO₂ annually, it will drive economic growth in the North West of England, equivalent to removing more than 600,000 cars from the road.

Groundwork hosted a celebration event at Meridian House for the businesses that took part in the Low Carbon Mentorship programme. Attendees included representatives from each business, along with MP Andrew Cooper, who presented certificates to those who completed the programme. This was followed by a chance to celebrate and network.
Businesses across the region are making significant progress towards sustainability thanks to the programme, which equips individuals with the skills and knowledge to implement practical carbon reduction strategies.

As the Business Tapas Mini-Series wraps up, we want to hear from you! Whether you attended every session, just one, or couldn’t make it this time, your feedback is essential in shaping future events. Help us improve and tailor the next series by sharing your thoughts in our quick survey. Complete the survey here and let us know what worked, what could be better, and what topics you'd love to see next!

Review your careers education outreach with the Employer Standards tool—a free, 25-minute resource providing confidential insights and tailored improvements.

Benchmark against 9 Employer Standards and industry peers to enhance engagement and close skills gaps.

In the UK, if you are playing music in public or at your business, you will need to get TheMusicLicence from PPL PRS. A licence ensures artists are fairly compensated for their work, and playing music without a licence infringes copyright, and could result in damages.

WhatsApp communities is a feature that allows large organisations to manage all their WhatsApp groups in one place. Members of this community can send messages to the primary group, or to the subgroups.

The final session of the Business Tapas Mini-Series, "Demystifying AI," led by AI strategist Pat Szubryt, provided invaluable insights into the role of artificial intelligence in business. Attendees explored AI strategy development, real-world applications, and ethical considerations, gaining practical knowledge to integrate AI into their operations. Pat praised Business Tapas for creating an inclusive and engaging space for knowledge-sharing, fostering collaboration across industries. The session concluded with the grand prize draw, where Sarah from Welcome2Wellness won the exclusive Business Tapas Hamper.

Building backlinks is a time-consuming process, and one that needs to be consistently worked on. You won’t see big results overnight, but staying consistent will be beneficial in the long run.

WhatsApp introduced the feature ‘channels’, allowing users to get information and relevant updates from businesses or people of interest directly in the app. Channel updates appear in a separate tab of the app, away from your personal chats and calls, under ‘Updates’.