Why Use Social Media?

Social media is an essential way for businesses to reach customers, gain valuable insights and to grow a brand. It’s an inexpensive and effective way to reach a huge population, with quick results.

There are now more than 4.2 billion active social media users across the globe. These platforms are a place where people discover, learn about, and follow new brands. Here’s a few reasons why your business should be using social media.

Increases Brand Awareness & Visibility

• Builds authenticity by showing personality and humanising the brand.
• Can establish your brand as a thought-leader. The go-to.
• Ensures your brand stays top of mind, with many users checking socials multiple times per day.
• Increases your traffic by driving users towards your website regularly.

Customer Awareness

• Generates leads and boosts sales due to higher visibility online.
• Improves customer service and support by replying to customers comments and questions. Both the positive and the negative ones!
• Learn more about your customers by utilising the analytics data social networks provide.

Advertising

• Using social media ads is an inexpensive way to promote your business
• Each platform offers the option of creating targeted ads for specific audiences.
• Facebook and Instagram offer sales platforms and shoppable posts.

Recruiting & Hiring

• Recruiting through LinkedIn and Facebook allows employers to access a range of candidates.
• More than ever, prospective hires are looking at social platforms and online activity before applying to jobs, to ensure a good value and culture fit.

Read more: Here’s 7 statistics that show the importance of social media marketing in business.