Back to your feed

What is Content Marketing?

Interest: Marketing

Written by: Katie

You must be logged in to like or bookmark articles.

Content Marketing is one aspect of marketing that centres on the creation and subsequent sharing of digital material. This could involve social media posts, blogs, podcasts, white papers, videos, educational resources and other captivating content. The materials themselves may not explicitly promote the brand, but instead generate interest in it’s products or services through other methods. 

For a Content Marketing plan to be successful, the materials have to be valuable, relevant and consistent, targeted at a specific audience. 

Content Marketing usually begins with the creation of a Content Marketing Strategy, which can then be dissected into a Content Marketing Calendar. 

For a simple-to-understand introduction to Content Marketing, watch the below video from Hubspot.

 

 

Related articles

4 Reasons to Refresh Your Existing Content

Business Tapas

11 months ago

Refreshing content is about staying relevant, improving visibility online, and keeping your audience engaged. There are several reasons why it’s an important activity, and one to undertake at relevant intervals throughout each year.

Transitioning from Skype to Teams

Business Tapas

11 months ago

Microsoft has announced that Skype will be retired in May 2025, with a shift in focus towards Microsoft Teams as a more modern collaboration platform.

Teams includes all the core features of Skype—such as 1-1 calls, group calls, and messaging—alongside enhanced capabilities like hosting meetings, managing calendars, and building communities.

Back to your feed