What is Affiliate Marketing?
Affiliate marketing is an arrangement by which an online retailer or advertiser pays commission for any traffic or sales generated from referrals.
Three different parties must be involved for affiliate marketing to work:
- The retailer/advertiser
- The affiliate partner
- The consumer
Thus, the affiliate partner (the person promoting the affiliate link) is rewarded a pay out for providing a specific result to the retailer or advertiser. Typically, this result will be a sale from the consumer, however it could also include outcomes such as receiving clicks to a website or getting downloads.
There are different marketing channels that may be used for affiliate marketing, and likewise, there are different ways to advertise. These include using influencers, bloggers, microsites, email lists and large websites.
Related articles
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!