Back to your feed
Image placeholder

Using Surveys Within Your Marketing Strategy

Any successful business is underpinned by an authentic understanding of its audience, really honing in on what it is they want to hear and what they really care about.

Regardless of the industry operated in, gaining a competitive advantage by getting to know your customers will ensure you stay one step ahead.

One way to understand your audience is through the use of an online survey. Similar to traditional, printed surveys, digital surveys allow for easy customisation, flexibility and central data capture.

How could I use an online survey?

  • Gain customer feedback or reviews
  • Undertake new product research
  • Understanding your audience
  • Ensure effectiveness of your promotions
  • Brand awareness
  • Build a new audience through data capture

Whilst there are many free tools available, you may find the following options suitable as a first-time user.

SurveyMonkey

One of the world’s most popular survey tools, SurveyMonkey offers both free and paid plans for its users, depending on their requirements. With a library of templates to choose from, customisation of your own form is simple, with options to export your responses in different formats.

Visit SurveyMonkey:

https://www.surveymonkey.co.uk/  

How to use SurveyMonkey: https://www.youtube.com/playlist?list=PLiTGWc0Er5wfwZeH8ek9-LUvqImcCAy3x  

Google Forms

If you already use a Gmail e-mail address, you may know that you can access a wealth of free tools including Google Drive, Google Sheets and YouTube. Google Forms is another such tool, allowing users to create free surveys that can be used for registrations, opinion polls and fact-finding – with no specialist software required!

Visit Google Forms:
https://support.google.com/a/users/answer/9302965?hl=en  

How to create Google Forms:

https://www.youtube.com/watch?v=BtoOHhA3aPQ  

Related articles

Management Tools for Small Business 

For entrepreneurs and small business owners, the right management tools could make a difference towards building on success.  

Planning Your Business’s Social Media Presence Over Christmas

Christmas offers a unique chance for businesses to engage with their audience on social media. This period, rich with opportunities, requires a strategic approach to connect effectively with customers, especially considering the trends and preferences that emerge during this time.

Back to your feed