Understanding Media Kits
For those wishing to embark in traditional advertising, acquiring the relevant information needed to analyse or book advertising space can sometimes be confusing.
Enter the ‘Media Kit’.
This document (and most often a downloadable PDF) helps visitors to a particular publication understand who that publication is, their readership, the opportunities for advertising and their pricing grid. It will usually contain the location of their demographic, how many copies they publish, the artwork specifications for each advert and other useful information.
Media Kits can be acquired by visiting the website of the publication, or making contact with a representative of that publication via the contact details on that website.
For a full breakdown of how Media Kits can be used, read the below article:
https://www.quantcast.com/blog/the-ultimate-media-kit-guide/
Related articles
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!