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Understand the Power of Chatbots

What are Chatbots?

Chatbots are a digital software tool, designed to simulate conversation with users. They provide a way for brands and businesses to engage with users 24/7, without the need for employees to be constantly on the clock.

They cannot fully replace the human element when it comes to customer relations, however, they provide a useful tool in relaying information when needed.

Conversational AI Chatbots provide more sophisticated and personalised responses, using machine learning to understand the context and intent of questions.

Rule-based Chatbots use a series of defined rules to map out conversations, and often resemble interactive FAQs.

Read Later’s full guide on using Chatbots within marketing.


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