![Image placeholder](https://businesstapas.co.uk/wp-content/uploads/2023/08/Team-Advocacy-on-Social-Media-1150x766.jpg)
Team Advocacy on Social Media
When we consider how the perception of a brand was traditionally formed, we may think of PR companies and large advertising firms working with organisations to develop media strategies. Strategies that delivered a careful, calculated and potentially insincere suite of messages to the wider world.
Fast-forward to today, brand perception is now in the hands of employees, as they choose to be ambassadors and advocates of their employer through social media. This shift in dynamic has allowed for unique, authentic and trustworthy content directly from those who are ‘on the front line’.
While only 3% of employees share content about their company, those shares are responsible for driving a 30% increase in the total engagement a company sees.*
On average, a company’s employees’ networks are at least 10x larger* than a company’s follower base. When your colleagues share a post, it is seen as 3x more* authentic, which helps compete all the other social media ‘noise’ users experience.
In addition, when employees share brand content they typically see a click-through rate that is 2x higher* than when their company shares that same content.
In essence, users are much more likely to engage with content when it comes from someone they know – which is why encouraging your employees to advocate your brand, is likely to result in positive metrics.
Mutual Benefits of Employee Advocacy
For employees; build your professional reputation
Employees who share quality content regularly can build visibility and position themselves as thought leaders in their industry. They also tend to get more profile views and are able to grow their networks more quickly.
For employers; positive impact
Employee sharing helps organisations be more successful. When employees share content, they help drive awareness of the brand, commercial opportunities for the company and support future growth by attracting quality recruitment.
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!