Back to your feed
Image placeholder

Social Media Analysis for Data-Driven Decisions

It’s important to regularly monitor your social media analytics, performance, and metrics, to ensure you are hitting goals:

  • Key to providing ROI
  • Making informed business decisions
  • Understanding what works for an audience

There are several social media analytics tools to help monitor performance, including in-app analytics from social platforms themselves, and third-party tools such as SEMrush, Ahrefs, Sprout Social and more.


Why is Social Media Analysis Important?

To track any trends or patterns within content. Which platforms are getting the most traction; which types of posts are successful and engaging; are specific ads outperforming others and more.

Understand brand sentiment. Are users sharing positive comments about your brand? Do you have any unhappy customers?

For setting goals. Analysis allows you to continuously monitor content and social platform engagement, using the data to create realistic and actionable goals month on month, or year on year.


Learn more about social media analysis here


Related articles

Management Tools for Small Business 

For entrepreneurs and small business owners, the right management tools could make a difference towards building on success.  

Planning Your Business’s Social Media Presence Over Christmas

Christmas offers a unique chance for businesses to engage with their audience on social media. This period, rich with opportunities, requires a strategic approach to connect effectively with customers, especially considering the trends and preferences that emerge during this time.

Back to your feed