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Marketing Terminology

The term ‘Marketing’ can be described as the communication of products or services to a particular audience, whether B2B (Business to Business) or B2C (Business to Consumer).

Marketing encompasses a huge wealth of tools, approaches and techniques, and in recent years has rapidly evolved to make use of the wealth of technology available.

The Marketing discipline includes a whole host of vocabulary that describes the technical and conceptual activities involved.

For those looking to enhance their understanding of some of the key words and phrases you may hear when building out your Marketing strategy, we recommend working through this insightful Digital Marketing Glossary for the A-Z of helpful terms.  

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