Back to your feed
Image placeholder

Marketing and Advertising Law

The interpretation of Marketing is subjective and something that differs from business to business, dependent on their creative outlook.

To ensure there are common guidelines that govern all organisations and protect consumers, the UK government utilises specific bodies to monitor Marketing practices both traditionally and digitally.

To quote the official guidelines;

All marketing and advertising must be

  • an accurate description of the product or service
  • legal
  • decent
  • truthful
  • honest
  • socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

Alongside universal guidelines, there are requirements applicable to specific sectors and rules surrounding data protection.

To discover the regulations in depth, visit

Related articles

Management Tools for Small Business 

For entrepreneurs and small business owners, the right management tools could make a difference towards building on success.  

Planning Your Business’s Social Media Presence Over Christmas

Christmas offers a unique chance for businesses to engage with their audience on social media. This period, rich with opportunities, requires a strategic approach to connect effectively with customers, especially considering the trends and preferences that emerge during this time.

Back to your feed