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Marketing and Advertising Law

Interest: Marketing

Written by: Jess

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The interpretation of Marketing is subjective and something that differs from business to business, dependent on their creative outlook.

To ensure there are common guidelines that govern all organisations and protect consumers, the UK government utilises specific bodies to monitor Marketing practices both traditionally and digitally.

To quote the official guidelines;

All marketing and advertising must be

  • an accurate description of the product or service
  • legal
  • decent
  • truthful
  • honest
  • socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

Alongside universal guidelines, there are requirements applicable to specific sectors and rules surrounding data protection.

To discover the regulations in depth, visit https://www.gov.uk/marketing-advertising-law

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