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How to Use Instagram

Instagram is a social platform that focuses on photo and video sharing, and is used by a range of users all around the world. Every time you open the app, you will see your home feed. This shows recent posts from your followers, alongside suggested posts based on content you interact with.   

Businesses can utilise Instagram as a platform to increase visibility, reach customers and share their products and services.   

For businesses, there are extra steps to think about, such as:  

  • Converting your account to a business one 
  • Defining your target audience 
  • Creating a content calendar plan 
  • Tracking the right performance metrics to help with future planning

Get started with Instagram using this guide. 

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