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How to use AI to Support Your Marketing Strategy

Artificial Intelligence (AI) can be used in a number of ways to help with digital marketing. It can automate various everyday tasks and can help to scale operations with little cost, giving increased speed, efficiency and personalisation.

 

AI can support across the marketing remit:

Content Generation: AI can be used to generate ideas, subject lines, social media posts and long-form copy.

Data Analytics: Use AI to predict the outcome of marketing campaigns using historical data, allowing for better strategy planning.

Chatbots: Use to solve quick customer queries, answer repeated questions and help with the customer journey.

Automated Email Campaigns: AI can help you to produce engaging content and understand your subscribers’ behaviours.

 

Here’s a full guide to using AI in marketing

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