How to Setup an Instagram Business Page
If using Instagram as a part of your overarching Social Media strategy, the great news is that there are a wealth of helpful guides online to walk you through the steps needed to succeed.
Instagram, owned by ‘Meta’, has a resource centre that contains hundreds of step-by-step articles.
To create an Instagram Page for your business (using a mobile device), we recommend following the below steps.
- Create an account with Instagram, populating your profile with your business name, logo and contact information.
- Using the menu at the top right of the profile page, navigate to Settings.
- Click ‘Account’, then tap ‘Switch to professional account’.
- Select ‘Business’.
- Pick a category that best describes your business.
- Complete additional contact details.
- Select ‘Done’.
For those who would prefer to view screenshots of the step-by-step process, we recommend watching the below video (using 2022 guidelines).
https://www.youtube.com/watch?v=_sD1LZpcN7Y
Each Social Media channel will regularly update and evolve it’s functionality. For the most up-to-date version of the business guidelines and for other useful guidelines, please click the link below:
https://business.instagram.com/getting-started
Alternatively, download the ‘Instagram Small Business How-To Guide’ here.
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