How to Create Compelling Video Content for LinkedIn

LinkedIn’s 2024 B2B Marketing Benchmark report found that video was the top content type being used for marketing efforts.

On the platform, video viewing has increased 36% in just the last year, and video creation is growing at 2x the rate of other original post formats. This brings strong opportunities for video marketing, but with that comes an increase in the expected quality and creativity.

Here’s what LinkedIn recommend when it comes to video content:

• Think outside the box: Experiment with different video content styles, and optimise your strategy around those that are driving the most engagement.
• Be reactive: The ability to upload video straight from your phone allows you to turn around video content quickly, ideal for keeping up with trends and staying relevant. 

• Record horizontally or vertically – but not both at once: Don’t change your mind halfway through.
• Think about your equipment: Can you invest in a simple tripod to keep the camera/phone steady? Could you grab a small lapel mic to improve sound quality?
• Learn simple video editing techniques: Invest some time in learning how to use simple video editing software such as CapCut. Taking the time to edit videos before uploading them helps you to take a more creative approach to your content.
• Add subtitles if someone is speaking: Make your videos accessible to everyone.
• Add a strong hook in the first few seconds: You only have a few seconds before someone decides to scroll past. Make those seconds count by getting straight to the point.