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Discovering AI: Breaking Down the Basics

Interest: Marketing, Marketing Tools

Written by: Katie

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Artificial Intelligence (AI) is a concept that has been around for a long time. These systems can perform tasks that are commonly associated with human cognitive functions.

AI in marketing is typically used to collect data, learn customer behaviours, and analyse information to help businesses achieve goals. The technology is also used for reasons such as content idea creation, spelling, automation, chatbots and social monitoring. By leveraging AI in marketing, businesses can gain a competitive edge by streamlining processes, improving customer experiences and increase efficiency.

 

Why not try AI for yourself?

AI Tools for Marketing & Business

General:

  • Google Bard
  • ChatGPT
  • Grammarly

Chat Bots:

  • Chatfuel
  • ManyChat
  • LivePerson

Email Marketing Automation:

  • Mailchimp
  • Campaign Monitor

Social Media Monitoring:

  • Hootsuite
  • Sprout Social
Chat GPT on a Phone Screen

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