Back to your feed
Image placeholder

What is Digital Marketing

Interest: Marketing

Written by: Jess

You must be logged in to like or bookmark articles.

‘Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.’ – Hubspot, 2022 

Digital Marketing can be defined as any form of targeted communication to a current or prospective audience, that takes place online. In contrast to traditional Marketing, it is intangible and entirely exists within a platform, framework, search engine or website. 

The beauty of digital Marketing is that the prevalence of free tools allow even the smallest businesses to establish a credible and professional presence on the internet. This in turn leads to consumer trust and enhanced likelihood of success. Many consumers now expect and rely on brands to use digital Marketing, using their time online to discover their next purchase – whether that be a product or a service.  

For more detailed insight into the world of digital Marketing, discover this recent Hubspot article on the ‘Who, What, How and Why’; 

https://blog.hubspot.com/marketing/what-is-digital-marketing  

Related articles

4 Reasons to Refresh Your Existing Content

Business Tapas

4 weeks ago

Refreshing content is about staying relevant, improving visibility online, and keeping your audience engaged. There are several reasons why it’s an important activity, and one to undertake at relevant intervals throughout each year.

Transitioning from Skype to Teams

Business Tapas

1 month ago

Microsoft has announced that Skype will be retired in May 2025, with a shift in focus towards Microsoft Teams as a more modern collaboration platform.

Teams includes all the core features of Skype—such as 1-1 calls, group calls, and messaging—alongside enhanced capabilities like hosting meetings, managing calendars, and building communities.

Back to your feed