Back to your feed
Image placeholder

Your Guide to Identifying Audience Personas

What is an audience persona?

It is a detailed description of someone who represents your target audience. The persona is fictional but should be based on research of your existing or desired audience. You may have more than one, depending on your business goals.

The better you know your audience, the more effectively you will be able to reach them.

What does an audience persona include?

  • Demographic details
  • Interests
  • Behavioural traits
  • Goals
  • Pain points and challenges
  • Buying patterns


Why use an audience persona?

Once audience personas have been defined, they can be utilised to help with product development, driving content creation, and ensuring customer acquisition and retention.

Having these ensures that addressing customer priorities is the focus of your strategy, creating effectively targeted advertising. Does the content or campaign address the needs and goals of at least one of your audience personas?


Discover more about identifying audience personas here.

Related articles

Management Tools for Small Business 

For entrepreneurs and small business owners, the right management tools could make a difference towards building on success.  

Planning Your Business’s Social Media Presence Over Christmas

Christmas offers a unique chance for businesses to engage with their audience on social media. This period, rich with opportunities, requires a strategic approach to connect effectively with customers, especially considering the trends and preferences that emerge during this time.

Back to your feed