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User Generated Content (UGC)

User generated content, also known as UGC, is original content that is created for brands by customers, and published on social media. UGC comes in various forms, and can include:

  • Images
  • Videos
  • Tutorials/How-To
  • Testimonials
  • Product Reviews

This type of content is a cost-effective way for brands to connect with an audience and shows more authenticity to the customer. User generated content is highly influential as it shows your product is worthy of buying, and helps to give customers the little push they need to make the purchase.

Incorporating UGC into your marketing plan can be as easy as asking customers to share posts of them enjoying the product or service and tagging your brand. It is important to note that providing proper credit for the user generated content that you use is an important way to recognise the creator.

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