Back to your feed
Image placeholder

Understanding Media Kits

For those wishing to embark in traditional advertising, acquiring the relevant information needed to analyse or book advertising space can sometimes be confusing. 

Enter the ‘Media Kit’. 

This document (and most often a downloadable PDF) helps visitors to a particular publication understand who that publication is, their readership, the opportunities for advertising and their pricing grid. It will usually contain the location of their demographic, how many copies they publish, the artwork specifications for each advert and other useful information. 

Media Kits can be acquired by visiting the website of the publication, or making contact with a representative of that publication via the contact details on that website.  

For a full breakdown of how Media Kits can be used, read the below article: 

https://www.quantcast.com/blog/the-ultimate-media-kit-guide/  

Related articles

Management Tools for Small Business 

For entrepreneurs and small business owners, the right management tools could make a difference towards building on success.  

Planning Your Business’s Social Media Presence Over Christmas

Christmas offers a unique chance for businesses to engage with their audience on social media. This period, rich with opportunities, requires a strategic approach to connect effectively with customers, especially considering the trends and preferences that emerge during this time.

Back to your feed