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Social Listening Tools

Optimising your social strategy

Social listening tools allow you to monitor your brand’s social media profiles for any direct mentions, conversations, or customer feedback.

This gives you more insight into what is and isn’t working, which in effect help to optimise strategy, brand awareness and campaign planning. In addition, social listening tools can provide insight into your competition and any trending content.


Purposes of social listening include:

  • Sentiment analysis
  • Brand awareness
  • Following industry trends
  • Competitor analysis
  • Crisis management


Take a look at this list of 15 social listening tools.

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