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How to Use LinkedIn

Developing a professional network can be the next step to expanding your business. It helps grow a wider audience that aligns with your target demographic, creates professional connections, and builds awareness within your industry. 

Once signing up to LinkedIn with essential information, connecting with and following profiles that align with your business objectives can help with brand visibility. From here, you can begin to nurture your bespoke community. 

Maintaining your profile regularly is fundamental for engagement, with frequent business updates, industry-orientated posts, and interactions with other, similar users helping increase engagement through LinkedIn and your website. 

Optimising an account to acquire its maximum potential is key to obtaining more visitors, with the input of descriptions, keywords, and hashtags based on your business’s industry making your account appear in more relevant searches.  

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