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How to Set-Up GA4

Google Analytics 4 (GA4) is one of the most popular tools for collecting, interpreting and analysing data.

It allows you to access a wealth of information and data regarding your site’s visitors, such as the amount of traffic your site receives, where traffic comes from, demographic information, conversions and more.

GA4 will only track data from when it is installed and set-up, so it is important to implement the tool to your site as soon as possible to start tracking data. Setting up the analytic tracking doesn’t need to be complicated; below are two set-up guides from Google to help you get started

  1. Set up for a CMS-hosted website
  2. Set up for a website and/or app

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