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Establishing Relationships with the Media

Media relations is a key part of an overall PR strategy, focusing on building relationships between brands and the media. Investing time and effort into building these relationships is worth doing to help amplify your press release distribution.


How can you build relationships with the media?

  • Follow media persons on social platforms and engage. Play the long game.
  • Do your research and familiarise yourself with their work.
  • Focus on targeting the right people. Understand who you are pitching to.


Read a deep dive in building a public relations strategy here.


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