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Competitor Analysis

Interest: Marketing

Written by: Jess

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Competitor analysis is key to identifying the strengths and weaknesses of rivals. By analysing marketing, pricing, promotion channels and more, you can learn a lot about your competitors. This helps you to understand your industry, define your USP and to create actionable benchmarks to evaluate progress.

Here’s a guide to help you conduct competitor analysis: https://blog.hubspot.com/marketing/competitive-analysis-kit  

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