Building a Solid Foundation: Selecting Your Brand Name
Your brand name is an integral part of your business’s brand identity – it’s often one of the first impressions potential clients will have of your business.
Essential factors to consider when creating a brand name.
- Availability. Does a business already exist with the chosen name? What results appear when you search it?
- Readability. Ensure your brand name is easy to spell or pronounce. The word may be made up, but if it is easy to sound out then it is easier for someone to look it up after hearing it spoken out loud.
- Simplicity. Easy to understand, not complicated.
- Consider future growth. Don’t box yourself into a specific product or service if you think there’s any chance of expanding into something else in the future.
Related articles
Welcome to Business Tapas!
Welcome to Business Tapas! Your ultimate resource for business growth and development.
Whether you need help with business management, marketing, design, social impact, and more – we’ve got it. This central knowledge hub is designed for companies of all shapes and sizes, at all stages of their journey. From large enterprises, start-ups, and not-for-profit organisations (incl. charities) alike, Business Tapas can point you in the direction of support and advice that is tailored to you.
How does it work?
Register your details to create an account and access the customisable feed. Choose your interests to create your bespoke social feed and use the bookmark feature to keep track of the content most important to you. Once that’s done, it’s just a case of beginning your discovery of the vast amount of content available at your fingertips.
Business Tapas is here to educate, elevate and empower you and your organisation… so what are you waiting for? It’s time to devour some knowledge!
Don’t forget to interact with the articles and share your most interesting insights!
Create a profile today, and tuck in!